In an attempt to cushion the adverse effects of the Coronavirus (covid) pandemic on Nigerians, Coca-Cola Nigeria Limited has launched a post-covid economic empowerment programme, tagged “Project Revive”.
The company explained that programme is aimed at helping communities recover from the hardship, loss, and economic challenges caused by the pandemic.
Nwamaka Onyemelukwe, Public Affairs, Communications & Sustainability Manager, Coca-Cola Nigeria Limited, said that Project Revive will support the economic recovery and empowerment of women and youths who have been most impacted by the pandemic. According to her, they will be equipped with recyclables collection materials, training and access to drop-off points or recycling banks where they can exchange their recyclables for cash or household supplies. She spoke in Lagos at the unveiling of the project during a event to commemorates World Cleanup Day.
Elaborating on the project, Mr. Taiwo Adewole, the Executive Director of Recycle Points, a partner of Coca-Cola, stated that the target is to engage and empower 5,000 women before the end of year. He added that the Project Revive program will further strengthen Coca-Cola’s 5 by 20 ambition of empowering 5 million women entrepreneurs across its value change by 2020.