Guinness Nigeria Plc has increased the prices of selected brands of its products in compliance with the federal government’s directive on excise duty payment on non-alcoholic drinks.
The Nigerian government had announced an additional N10 excise duty tax per litre of all non-alcoholic, carbonated, and sweetened beverages.
According to the Minister of Finance, Budget, and National Planning, Zainab Ahmed, the tax was introduced to discourage the consumption of carbonated drinks that contribute to excessive sugar-related diseases such as obesity and diabetes.
In a statement, the commercial director of Guinness Nigeria, Adebayo Alli explained that customers will pay more for Malta Guinness, Dubic malt, and Orijin Zero from January 18, 2022.
The statement read, “We plan To take a price increase on selected Stock Keeping Units (SKUs) in our Adult Premium Non-Alcoholic Drinks (APNADs) category with effect from January 18, 2022. It listed affected SKUs as Malta Guinness, Dubic malt, and Orijin Zero, noted that the following conditions regarding the price increase include; Max purchase pre-price increase at old pricing is capped at two weeks depletion subject to stock availability; Max of one week’s depletion can be bought using credit; Orders over one week’s depletion must be paid for via cash/draft payments only; Orders not backed by cash or credit at time of PI will be canceled and re-invoiced at the new price; Products ordered during communication and PI window and not paid for when due will be cancelled be re-invoiced at the new price, and all open orders at Go-live date will be invoiced at old price and orders not funded by January 17, 2022, be cancelled’.