Africa’s leading hospitality brand, Transcorp Hotels Plc. has announced the launch of Aura, a new digital platform through which people can book accommodation, restaurants, and experiences.
In a statement released by the Hotel, Aura is a new platform that connects people to great accommodation, great food, and memorable experiences in different cities across Africa.
According to the statement, “the new brand is Transcorp’s first in the alternative accommodation segment, and it’s part of the company’s asset-light model, leveraging technology to deliver true hospitality, exciting experiences, and drive shareholder value.
“Aura will partner with homeowners, hoteliers, restaurateurs, tour operators, and locals to redefine travel and tourism.” It stated.
Commenting on the launch of the digital platform, the Managing Director and Chief Executive Officer of Transcorp Hotels Plc., Dupe Olusola said that, “It’s a new dawn in the hospitality industry! I am thrilled to introduce you to Aura by Transcorp, the digital platform we are using to connect people to quality accommodation, great food, and awesome experiences,
“For more than 30 years, Transcorp Hotels Plc has been at the forefront of creating a superior guest experience at our locations. Today, our commitment to innovation has offered us an opportunity to extend this beyond the hotel premises,” Olusola added.
Also speaking on the launch of Aura, Obong Idiong, Chief Executive Officer at Africa Prudential Plc, Aura’s technology partners, expressed his excitement, saying,
“Finding the right accommodation when you travel can be incredibly complex. Options available for the right prices are often limited, and travellers sometimes end up with accommodation that taints the travel experience.
“Transcorp Hotels Plc has been able to fix that with Aura and we are proud to be associated with them.
“To ensure topnotch user experience, we built a solution to drive digital transformation through the adoption of shared living spaces for the Aura business.
“With an advanced search algorithm powered by artificial intelligence, Aura determines the relevance of locations taking into consideration, the customers’ preferences and requirements to meet them at the point of their needs,” Idiong added.
Transcorp Hotels Plc is the hospitality subsidiary of Transnational Corporation of Nigeria Plc. It owns and operates Transcorp Hilton Abuja, which provides luxury accommodation, excellent cuisine, conferencing and leisure facilities to business travellers and tourists from all over the world.
It also holds 100 percent interest in Transcorp Hotels Calabar Limited, which owns and operates the Transcorp Hotels in Calabar.